SERVICES

Long-form copy for website campaign with SEO in mind


THE BRIEF

Century 21 Real Estate wanted to refresh its image and reach millennial homebuyers. The objective was to position Century 21 as a resource for millennials who were curious about the home buying process.


THE STRATEGY

Using the idea of #adulting, I crafted articles around hot button issues affecting millennials as they navigate “adulting” while ensuring the copy was optimized for organic search terms.

ARTICLE SAMPLE

Side Hustling 101: The Art of Extracurricular Work

These days a side hustle is a common affair. Most Millennials already have hobbies or side jobs that they devote their spare time to. They weave macrame wall hangings, read tarot cards, design their friend’s websites, bartend at their local on the weekends, or pet sit the neighborhood pooches. If you haven’t already started capitalizing on these hobbies and talents, it’s time to start. This is the art of the side hustle.

Why Side Hustle

Many Millennials find that their salaries have plateaued, but that their cost of living has only grown. To keep up, more and more people are turning to a side hustle. You can rake in additional income and even hone new skills and contacts so that you could one day become your own boss. That’s right, a side hustle isn’t just a gig for extra cash flow. It can be a great way to work towards starting your own business and becoming an entrepreneurial jedi. 

When To Begin

If you want to earn more money, a side hustle is an imperative. You can’t increase your funds without it. And who doesn’t want more money in the bank anyway? If you are feeling less than fulfilled at your current job or considering changing career paths, a side gig is a great first step to exploring your options and challenging yourself. You can choose a side hustle that might align more with your passions, like pet sitting if you’re an animal lover or animal rights advocate. If you’ve always dreamed of being a writer, start freelancing or blogging in your spare time. Many gifted writers have begun blogs as a creative outlet only to find themselves blogging full time and getting paid for it a few years later. 

The Advantages of Having a Side Hustle

A side hustle is a beautiful thing. There are so many benefits to having a side gig, including:

  • More money -- It isn’t always like Biggie said, sometimes more money doesn’t mean more problems. Sometimes you need more money to live! If that credit card debt has piled up too high, get on the side hustle grind and begin paying it off. 

  • A wider network -- A side gig opens you up to meeting a whole new host of people you wouldn’t normally come into contact with at your day job. You never know when you might meet someone who could lead to your next gig, job, or a big break. 

  • New skills -- Most day jobs begin to feel the same day in and day out. A side hustle is a new challenge that allows you to build and hone new skills, whether they be creative or practical. Adding to your arsenal only makes you a more desirable candidate for your next job and a more capable entrepreneur. 

How to Start

It’s okay if you feel a little overwhelmed at the thought of getting a side gig. Deep breaths. Here’s the best way to start:

  • Identify what your side hustle will be. Evaluate your talents, skills, and interests. Pursue a side gig accordingly.

  • Don’t take on more than you can handle though. If it begins to interfere with your career, take a step back for a bit.

  • Be smart about taxes. Yes, you will have to pay taxes on your side hustle. If your side gig has the potential to become a small business, consider investing in an LLC (Limited Liability Company). 

How to Get More Work

If you’ve already mastered the art of the side hustle and just want to increase your profits or expand your client base, here are some ways to secure more work. 

  • Network -- Combing through your contacts and networking is the easiest way to get more work and put yourself out there for new opportunities. 

  • Get a website or portfolio -- Carve out an online presence to showcase your work to prospective clients. 

  • Use apps -- There are so many tools online these days for finding work. Consider a few of these:

    • Moonlighting: It’s the first nationwide mobile marketplace for side gigs. Search according to skills and start getting paid! 

    • TaskRabbit: If Kimmy Schmidt can do it, you can too! Being a Tasker is a great way to earn extra money on your own time. 

    • Gigwalk: Make some extra money while running errands! Brands will pay you to scope out how their products are being presented on store’s shelves. 

    • Rover: If you love animals, try pet sitting and dog walking. Simply set up a profile on Rover and pet parents can find you and book you for services. 

    • Airbnb: Are you fortunate enough to have an extra bedroom? Put it up on Airbnb and begin seeing the money roll in. 

    • Turo: If you have a car that you don’t need to use daily, you can put it up for rent on this app. Turo provides insurance too, so you can feel safe using their platform. 

    • Etsy: Fancy yourself an arts and crafts person? Sell your wares online!

Now go forth and prosper. And don’t forget to have fun in the process! A side hustle shouldn’t be a total chore. You’ve got this. We believe in you.