SERVICES

Email campaign mockup, social media copywriting


THE BRIEF

  • 2 headlines + body copy options for an email focused on a new iced coffee— Exotic Liminha— which will be going out to existing Nespresso Vertuo customers.

  • Post copy options for each of the organic social posts outlined, aimed primarily at existing customers 


THE STRATEGY

I highlighted the unique flavor palette of Nespresso’s new iced coffee product in this campaign series and noting its limited edition for summer status and that it was specifically created to be iced— while matching Nespresso’s brand tone and wit


THE DELIVERABLES

  • 2 copy options for emails

  • 3 copy options for Instagram

  • 4 copy options for Twitter

EMAIL MARKETING COPY

 
 
 

OPTION #1

Meet Summer’s Favorite Drink

Your search for the perfect iced coffee is over. Say hello to Exotic Liminha. 

With notes of zesty lime and refreshing mint, this Limited Edition African Arabica blend begs to be poured over ice. Take a sip and transport yourself to a tropical oasis— because that’s really where we would all rather be, right? 

Want to try it for yourself?

Simply hit brew and then pour Exotic Liminha over ice. Add cold water if you want to extend the life of this iced coffee delight. 

 
 

OPTION #2

The Perfect Summer Sipping

Exotic Liminha Iced Coffee has got us in that summer state of mind. 

Our new refreshing Limited Edition iced coffee instantly transports you to vacation. Think blue sunny skies, palm trees swaying in the breeze, the rhythmic roll of waves against a sandy shore . . . bliss.

This fruity African Arabica blend boasts notes of tangy lime and refreshing mint (a.k.a. the perfect iced coffee). Exotic Liminha is that easy summer sipping we wait for all year. Enjoy.

 

INSTAGRAM COPY

  1. Exotic Liminha Iced Coffee is here. Tangy lime and refreshing mint instantly transport you to that summer state of mind. You’ll want to sip on this blend all summer long.

  2. Lime and mint aren’t just for mojitos now. Enjoy our Exotic Liminha Iced Coffee all summer long and get instantly transported to a tropical oasis. Just brew and add ice for your new favorite refreshing pick-me-up. 🧊

  3. What iced coffee dreams are made of: Exotic Liminha. Notes of sweet and zesty citrus meet refreshing mint in this blissful blend made for summer sipping. Stock up now to have it all season long.

TWITTER COPY

Text only ~100 characters

  1. Too early for a mojito? Sip on Exotic Liminha Iced Coffee instead. We won’t tell if you add rum though. 😉

  2. Sunglasses optional when sipping on Exotic Liminha Iced Coffee. 😎

  3. Exotic Liminha Iced Coffee— for that Summer Fridays feeling.

  4. Summer mornings start with Exotic Liminha Iced Coffee. Sunglasses optional.